How to price a Roblox Game Pass
Set a Game Pass price that lands the earnings you want after Roblox's 30% fee, no guesswork.
Start from the payout, not the price
Most creators pick a price first and are surprised by what lands in their balance. Flip it around: decide how much Robux you want to earn per sale, then solve for the price. Game Passes use the same 30% marketplace fee as everything else, so the creator keeps 70% of the pass price.
The pricing rule
To earn a target number of Robux, take ceil(target ÷ 0.70): divide by 0.70 and round up to the next whole Robux. Rounding up guarantees the floored 70% share reaches your target.
Worked pricing table
| You want to earn | Price the pass at | Roblox fee |
|---|---|---|
| 70 R$ | 100 R$ | 30 R$ |
| 350 R$ | 500 R$ | 150 R$ |
| 700 R$ | 1,000 R$ | 300 R$ |
| 1,000 R$ | 1,429 R$ | 429 R$ |
Practical tips
- Round to a friendly display price if you can: buyers respond to clean numbers, and a few extra Robux of earnings rarely hurts.
- Remember the fee is on the pass price, not on your target. A 100 Robux pass earns you 70, not 100.
- Reprice deliberately during sales: a discounted pass still loses 30% to the fee, so model the discounted earnings before you commit.
For the reasoning behind the fee and its rounding, see how the Roblox tax works.
Written by StarkRBLX, who builds and maintains RBXKit. Figures last checked August 15, 2026.